HAKU Vodka, brought to life by the House of Suntory, is a Japanese premium craft vodka made from 100 percent Japanese white rice.
Although the Japanese word "haku" literally means "white," the subtlety of the Japanese language often gives the characters several meanings. While "haku" is rooted in the word "hakumai," meaning white rice, the nuanced meaning can also be translated as "junpaku," which means an untainted brilliance and refers to HAKU's clear, clean, and luminous flavor.